How Shade Structures Enhance the Fan Experience

Courtney Cameron Headshot
[Renderings courtesy of Populous]
[Renderings courtesy of Populous]

Located in Gainesville, where the average high temperature ranges between 82 and 92 degrees seven months out of the year, the University of Florida understands the need for shade, both to shield spectators from the sun's harmful rays and to entice those spectators to continue spending their afternoons at the ballpark. As sports teams learn to harness the power of smartphone apps and social media to promote their brand and increase fan engagement, an unanticipated side effect is that being outside — and in the direct light of the sun — is an impediment to screen usage. That's where shade structures come in.

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