Stadium Renovation Reflects Evolving Fan Experience Desires

Paul Steinbach Headshot
Uw Athletics Camp Randall Section Update
Rendeing courtesy of HOK

“Tired of Bleachers?” asks the subject line of a July 11 University of Wisconsin athletic department email to its football fan base. By then, the answer among a certain subset of ticket-buyers had already been a resounding “Yes!”

As of late July, just over a month before the Badgers were to open their 2022 season with three consecutive home games, the 2,500 fixed-seat availabilities within Camp Randall Stadium’s renovated south end zone — offering a variety of premium seating products and no fewer than five distinct club settings — had hit 95 percent of capacity.

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