RECENT ARTICLES
  • How to Implement Ninja Obstacle Programming

    by Courtney Cameron September 2017

    Since the first episode of American Ninja Warrior aired in 2009, obstacle course racers and fitness nuts alike have flocked to the new, intense mind-body challenge presented by the sport.

  • How Your Facility Can Succeed with Group Training (Sponsored)

    by Katie Dobbs, Precor August 2017

    This sponsored content was provided by Precor. What is sponsored content?

    Group training is on the rise, nearing the top of ACSM’s annual list of the top fitness trends for 2017. This style of training features a motivating coach who leads participants of different fitness levels through thoughtfully designed classes, helping them to achieve their fitness goals.

  • Four Ways Upsells and Downsells Can Benefit Your Club

    by Joseph Arangio, CSC August 2017

    At its most basic level, a strategic upsell creates happiness, is complementary to the initial purchase and grows your revenue. Imagine offering a dedicated locker, with daily laundry service, at a boutique gym in a cosmopolitan setting. Now you’re really serving the needs of the busy executive clientele who refuse to haul sweaty gym gear around the city.

  • Pitt Among Final Bidders for Oakland Clubhouse

    by Courtney Cameron August 2017

    The Pittsburgh Athletic Association is seeking a buyer or development partner for its 124,000-square-foot Oakland clubhouse in an effort to resolve an accumulated $5 million in debt.

  • Buckeyes Mull $7.8M Revamp of Practice Facility

    by Andy Berg August 2017

    Ohio State may be looking to renovate the school’s Woody Hayes Athletic Center where the Buckeye football team trains.

    According to a report from Columbus Business First, which was picked up by ElevenWarriors.com, donors are considering a $7.8 million renovation of the facility’s east wing. That would mark the largest investment in the building since the $2.5 million renovation of the center’s locker rooms in 2014.

    According to a school spokesman, donors will cover 90 percent of the project.

    Pending approval, the renovations would start in March 2018, with completion slated somewhere around December.

    The Woody Hayes Athletic Center opened in 1987, followed by a $21.5 million 53,000-square-foot expansion that began in 2005 and was completed in 2007. In total, the facility is comprised of 78,000 square feet of facilities, offices and meeting rooms.

  • Building a Brand Around Your Business Image

    by Rob Bishop August 2017

    If you read business books and articles, you're bound to be familiar with "branding" — the idea that consumers can and should immediately recognize your business, its logo and what your business stands for. What's special about your company?

  • Gym’s Police and Military Ban Sparks Online Controversy

    by Courtney Cameron August 2017

    EAV Barbell Club in East Atlanta Village has been the recipient of hate mail and death threats since owner Jim Chambers posted an image of his hand-written gym policy to Instagram.

  • 2017 CrossFit Games: A Venue Transformed

    by Andy Berg August 2017

    The 2017 Reebok CrossFit Games were held Aug. 3-6, in Madison, Wis., at the city's Alliant Energy Center. The venue features five main areas, including four primary structures and a 29-acre outdoor venue. CrossFit Games organizers added a number of temporary structures for food and merchandise vending, a two-story VIP lounge, an obstacle course, a Cyclocross course and other outdoor event areas. Here's an in-depth look at how one venue was transformed to host some of the fittest athletes on the planet.  Adobe Spark Page

  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Foursquare Analyzes 2017 Gym Membership Trends

    by Courtney Cameron July 2017

    In a recent report, Foursquare analyzed data from more than 50 million gym users from around the globe. The numbers show that, while the fitness industry is experiencing a prolonged period of growth, users are experimenting with which types of fitness works best for them.