• Customer Service Challenges Take Many Forms

    by Rob Bishop September 2018

    A few months ago, a video of an irate member destroying the front desk area of a Planet Fitness location went viral. When I saw the video, I just laughed — because it wasn't my club she was trying to dismantle. But what really caught my eye was the staff members who were also visible in the video. They just stood there calmly and watched. What else could they do besides call the police?

  • New Product Roundup: Acoustic Products | Pool Paint | Fitness Equipment

    by Courtney Cameron September 2018

    Check out the newest products as seen in the September 2018 issue.

  • Designated Spaces Bring Fitness Programming Outdoors

    by Courtney Cameron August 2018

    There's an age-old question that is almost as common in a learning environment as "When are we ever going to use this?" It goes, "Can we have class outside?" At the University of Oregon, that answer is yes — at least, if the class in question is part of any one of the school's group exercise programs or its for-credit Introduction to CrossFit physical education class.

  • How the Club Market Continues to Change

    by Rob Bishop August 2018

    A few weeks ago, I was talking with a friend who owns a small chain of very successful paint and wallpaper stores in my area. He said, "Even with all of the experience I've gained over the past 20 years, I'd never open an independent paint store in today's market." I was surprised by this comment, as I know he really loves what he does.

  • Female Marines Train at Historically All-Male Base

    by Courtney Cameron August 2018

    Last week, the Marine Corps marked 100 years of women in service, and celebrated the occasion (unofficially) with a series of groundbreaking events staged over the past 12 months. The Orange County Register provided a rundown of the year’s notable firsts:

  • How Health Clubs Can Build Success with Seniors

    by Ashley Artese, in conjunction with the American Council on Exercise August 2018

    The senior population is rapidly growing due to both improvements in medical care and aging of the baby boomer generation, who are now between the ages of 54 and 72 years. In comparison to the generations before them, baby boomers show more interest in their own health and have a greater investment in leading an active lifestyle, which has contributed to the rise in gym membership among older adults. As a result, fitness clubs must be prepared to meet the needs of older adults, many of whom may be joining a fitness center for the first time. In fact, according to a 2018 report from IHRSA, gym memberships increased by 63% from 2006-2016 for those aged 55 and older. Therefore, offering senior-focused fitness assessments, programming and equipment, as well as a trained staff to specifically work with seniors, is necessary to serve these members.

  • Meet Jon “Crash” Benne, Owner of Elevated Performance in St. Louis (Sponsored)

    by Matrix Fitness August 2018

    Jon "Crash" Benne is a strength trainer and owner of Elevated Performance in St. Louis. He started out as a stick boy for the NHL’s St. Louis Blues, an experience that would shape his career path. Today his gym specializes in turning out strong hockey players. Aside from a line of NHL veterans that have passed through Elevated Performance, he continues to shape new talent. Five local athletes from Benne’s gym went in the first round of the 2016 NHL draft, including four in the top 15. Athletic Business sat down with Benne recently to talk about everything from the equipment he uses to his overall coaching philosophy.

  • Chlorine Sickens Kids at Life Time Fitness Location

    by Andy Berg August 2018

    More than a dozen kids were sickened at a Life Time Fitness location in Johns Creek (Ga.) when a chlorine mixer malfunctioned at the location’s outdoor pool.

  • Gym Member Barred for Attacking Teen Mid-Deadlift

    by Jason Scott August 2018

    For some, the grunts and slams heard in a gym are simply part of the experience. For others, however, those noises can be a catalyst for confrontation.

  • Man Leaves Puppy in Gym Locker at LA Fitness

    by Andy Berg August 2018

    Fitness club owners see it all and have to be prepared to deal with just about any situation. Such was the case at an LA Fitness location on Thursday.