Concessionaires Adding Local Flavor to Menus

New concessions items available to NBA reasonable $5 to $10, with the exception of the The Big Cheese, a giant rip-and-dip garlic cheese bread that serves up to six people and costs $15, according to Lofing.

At the Amway Center, the new home of the Orlando Magic, desserts in the arena's high-end restaurant, Jernigan's, are provided by a popular local bakery, and several of the 45 portable concessions carts serving everything from udon noodles to home-style fried chicken will be operated by local vendors. "Get ready to expect the unexpected," John Nicely, Levy's executive chef for the recently opened arena, menus can reflect the diversity of the guests. If we have a Latin concert, we can revamp the menus to include cultural favorites."

Meanwhile, Milwaukee's Miller Park (home of the Brewers) experimented with homegrown food choices when it hosted the 25th anniversary Farm Aid concert Oct. 2, which featured items with local or organic family farm-sourced ingredients at concessions stands. Selections included burgers, veggie burgers, pizza, hot dogs, veggie dogs, jalapeño corndogs, bratwursts, sausages, cheese curds, French fries, BBQ ham steaks, pork chops and pulled pork sandwiches. In addition, concertgoers could purchase fresh local fruit and baked goods at a stadium farmers market. "Our fan base really enjoyed ... the different sort of atmosphere," Rick Schlesinger, the Brewers' executive vice president for business operations, told the Milwaukee Journal Sentinel.

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