SOURCE: Matrix Fitness
COTTAGE GROVE, WI (April 08, 2021) – Matrix Fitness, the world’s fastest growing commercial fitness brand, announced today a strategic partnership with iFIT, a global leader in interactive connected fitness technology and content, to bring iFIT’s proprietary workout platform to the commercial Matrix connected, touchscreen fitness portfolio. The collaboration strengthens Matrix’s products and digital solutions. This partnership provides members with access to iFIT’s live and on-demand experiential studio and outdoor workouts, which are led by a team of over 180 iFIT trainers and filmed in more than 50 countries across all seven continents. Integration of the award-winning immersive iFit content will further enhance the member experience of Matrix’ new touchscreen consoles offering stunning entertainment, social media favorites, brand-building communication and more.
“Our partnership with iFIT reinforces our approach of bringing our customers and their audiences the most engaging exercise experiences, entertainment and content to keep them engaged, and help them reach their health and fitness goals,” says Andrew Kolman, Senior Director – Technology & Business Development for Johnson Health Tech, Inc. “iFIT is a leader in interactive connected fitness technology and content that motivates and engages users, and we’re delighted to embark on this partnership.”
“We are excited to build on our existing relationship with Matrix and bring the iFIT experience to the company’s commercial fitness portfolio,” said Mark Watterson, President of iFIT. "Our interactive iFIT fitness technology is highly complementary to Matrix’s premium commercial connected fitness equipment, allowing us to deliver an unmatched workout experience to Matrix commercial customers, and further expand our fast-growing community of iFIT members.”
Through this partnership, the iFIT platform will be integrated into the Matrix touchscreen Touch XL and Touch consoles. As a result, iFIT content will be available across the company’s portfolio of treadmills, recumbent cycles, upright cycles, Hybrid Cycles, Suspension Ellipticals, Ascent Trainers and ClimbMills. iFIT will also be included on the new Matrix Virtual Training Cycle set to launch Summer 2021. The integration allows Matrix users access to iFIT’s award-winning, trainer-led live and on-demand outdoor workouts shot in scenic locations around the world. Users will also have access to highly immersive studio classes led by a wide range of trainers, who consist of Olympic gold medalists, competitive ultrarunners, triathletes, pro mountain bikers and inspiring, motivational trainers from around the world.
Commercial customers will have access to the iFIT content, available on all of Matrix’s new cardiovascular touchscreen consoles, launching summer 2021. Matrix customers that recently purchased the new Touch XL and Touch consoles can also get iFIT content via a software update.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
About iFIT
iFIT (www.iFit.com) is a world leader in interactive connected fitness technology owned by ICON Health & Fitness, a global health and fitness leader, and the number one market share leader for fitness equipment in the United States. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation and quality. ICON and iFIT currently hold more than 400 issued and pending technology patents, and its products are sold in [116] countries. iFIT workouts are streamed in English, Spanish, French and Mandarin Chinese, with more languages planned for 2021. iFIT is headquartered in Logan, Utah.
