5 Steps Toward Maximizing Effectiveness of Key Performance Indicators

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In January 2020, I wrote an article for AB titled, “In Decision-Making, Real Always Trumps Feel.” The premise is that better decisions are made when you use data and information rather than a “gut” feeling.

A powerful and essential way to get “real” is by using key performance indicators (KPIs) to set goals and measure performance. KPIs are a set of predetermined metrics that track and measure important aspects of your business, and are crucial for organizational success. They let you know what is working and where you need to make improvements.

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