In Decision-Making, ‘Real’ Always Trumps ‘Feel’

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There's a concept we have used for years that has helped us tremendously with our ability to make good decisions when running health clubs. It's called "real versus feel." The idea is that when it comes to decision-making, it is always best to go with "real" as opposed to "feel." Feel is based on emotion and theory. Real is based on data and facts.

This may sound simple, but it is harder to execute than you may think. Emotions are strong and can take over at times. This is especially true of negative emotions. While it's human nature to let feel dominate real, doing so often leads to poor decision-making.

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