In Decision-Making, ‘Real’ Always Trumps ‘Feel’

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There's a concept we have used for years that has helped us tremendously with our ability to make good decisions when running health clubs. It's called "real versus feel." The idea is that when it comes to decision-making, it is always best to go with "real" as opposed to "feel." Feel is based on emotion and theory. Real is based on data and facts.

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