Toyota Pulls Ads as COVID Delivers More Olympic Blows

Tabatha Wethal Headshot

Only four days before the opening Olympic ceremony in Japan, four people have tested positive for COVID-19 in the Tokyo Olympic Village — with dozens more cases already linked to the Games — and a major advertiser is pulling away from the global event.

On Monday, Japan’s biggest automaker and one of the Olympics' top sponsors, Toyota, said it would no longer run its Olympics TV ads and the company’s executives would not attend the opening ceremony, NBC News reported Monday.

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