Beyond the "Big Three"

Three pieces of cardio equipment are expected in any fitness facility: treadmills, ellipticals and cycles. These are considered the big three of cardio equipment, and your fitness center should have at least two of them.

"At Classic, we provide a variety [of cardio equipment], but you must have treadmills, bikes and ellipticals to be competitive in our market," says Michael Caposella, general manager of Classic Athletic Club, Lyndhurst, N.J. Some fitness centers think the big three is all they need to offer for cardio exercise options, but that's a recipe for exercise boredom. Establishing your facility as a unique place to work out means offering members the unexpected, and you can accomplish this by offering different pieces of cardio equipment. Of course, ordering new equipment willy-nilly is bad business; instead, analyze your membership to determine which alternative cardio machines are best for the demographics you serve.

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