Bridging the Gap Between the Medical and Fitness Industries

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[Graphic created by Nicole Bell]
[Graphic created by Nicole Bell]

Recognizing the role of physical activity in preventing and treating medical conditions, the American College of Sports Medicine launched its Exercise is Medicine® campaign in 2008. Since then, the program has worked to bring together the medical and fitness communities, as well as the general population, to work toward a united healthcare continuum. It's a difficult process. Despite the recognized role of physical activity in overall health, healthcare providers have been reluctant to refer patients to a fitness facility. "They can control their patients within the healthcare system walls, but once they leave, the doctors generally didn't trust community programming because there was no reassurance, no quality-control component," says Adrian Hutber, vice president for EIM.

"Like it or not, the fitness industry doesn't carry the most sterling reputation with healthcare providers," agrees Bob Boone, president and CEO of the Medical Fitness Association. Realizing that bridging this gap between fitness and healthcare was a goal shared by many different organizations within the industry, ACSM, MFA and the American Council on Exercise came together last spring to bring down their internal barriers, launching a collaborative wherein the organizations recognize the same standards for certifications.

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