Pop star Pitbull is backing a high-end boutique fitness club in Manhattan that has a full bar, accepts cryptocurrency and offers its trainers up to $1,000 an hour.
According the CNBC, the 5,000-square-foot club will be called Grit Bxn. It is founded by Bill Zanker and will be backed by high-profile investors like Pitbull, Tim Draper and Tony Robbins.
Zanker says he’s looking to combine happy hour with a fitness setting.
“No one likes to work out,” Zanker tells CNBC Make It. “Now working out is fun.”
According to Zanker, nearly 300 people from around the world auditioned for nine fitness instructor positions. Two of those trainers make $1,000 an hour. Guests are also able to tip their instructors via an app.
“We had trainers fly in from London, Russia and Tel Aviv to try out. We really have the best trainers in the world,” Zanker says.
Each 50-minute class (which includes boxing, weights and treadmill sprints) costs $36 per person with a total of 54 spots.
CNBC reports that Zanker raised more than $2.5 million from outside investors to launch Grit and plans to open a similar facility in San Francisco.