Fitness Clubs Exceed Reopening Expectations

Andy Berg Headshot
[Photos courtesy of Blink Fitness]
[Photos courtesy of Blink Fitness]

If any positives can emerge from a pandemic, one might be the further realization of just how important the athletics, fitness and recreation industries are to our collective physical and mental wellbeing. Most professionals were more than willing to shutter their storefronts and sacrifice entire playing seasons as the nation came to grips with COVID-19, but there's no denying the deep sense of loss inherent to that process — feelings exacerbated by the months of forced inactivity and isolation that followed.

It's no wonder the desire to get back to business is so strong.

Now comes the challenging work of reopening. With renewed commitment to customer service and care, industry leaders are re-examining the operational status quo like never before — and finding safer ways to deliver the most coveted of end products: good health.

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