How Personal Trainers Should Approach Client Recruitment

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Personal training is a great way to help members reach their health and fitness goals. It can also be a significant revenue stream for a facility. To build a successful personal training program, a personal trainer must consistently prospect for new clients. Often this is one of the most challenging tasks for a personal trainer.

I don’t think I have ever met a personal trainer who said, “I got into this industry because I can’t wait to sell personal training.” Sometimes, personal trainers even see the term “sales” as a bad word.

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