How Joe Gold’s World Gym Has Embraced Technology to Improve the Member Experience

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Sqat Min Web
Photos courtesy of FTW360 and the Crimson Collective

In the 1960s, Joe Gold discovered a passion for bodybuilding when the sport was still in its infancy. Out of necessity, Gold built his own training equipment, and in 1976 he opened World Gym, a small facility filled with custom-made equipment in Venice Beach, Calif. It didn’t take long before World Gym became a fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper.

Screenshot 2024 06 12 At 11 56 42 AmFast forward to today and World Gym has evolved into an international franchise that places an emphasis on strength training. With hundreds of locations around the world (fittingly), the company has come a long way from its humble roots in Venice Beach and has embraced cutting-edge fitness technologies and amenities. In 2022, World Gym announced a strategy shift, launching plans for the company’s franchise Signature Model facility, which requires about 25,000 square feet and includes a floorplan that offers a large training floor with connected cardio, space for group fitness, an expansive strength area with racks and free weights, and a turf functional fitness area.

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