How Joe Gold’s World Gym Has Embraced Technology to Improve the Member Experience

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Sqat Min Web
Photos courtesy of FTW360 and the Crimson Collective

In the 1960s, Joe Gold discovered a passion for bodybuilding when the sport was still in its infancy. Out of necessity, Gold built his own training equipment, and in 1976 he opened World Gym, a small facility filled with custom-made equipment in Venice Beach, Calif. It didn’t take long before World Gym became a fitness destination for celebrity bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Dave Draper.

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