How Small College Stadiums Can Use Size as Advantage

(Renderings Courtesy of 360 Architecture)
(Renderings Courtesy of 360 Architecture)

When the media and the public talk about the facilities "arms race" in college sports, they tend to think about it in muscular terms: The biggest stadium, the highest capacity, the greatest number of (and most luxurious) suites. But as sports program administrators know, winning the arms race isn't about securing bragging rights. It's a race to attract top recruits; offer the best experience for athletes, donors and fans; and maximize revenue.

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