Sports MBA Scott Minto Discusses Olympic Bids and Sponsorship

Paul Steinbach Headshot

Americans are among 10,500 athletes representing 205 Olympic committees at this summer's Games in London. But the United States has been conspicuously absent in other recent Olympic competitions - those that determine where future Games will be held.

Americans are among 10,500 athletes representing 205 Olympic committees at this summer's Games in London. But the United States has been conspicuously absent in other recent Olympic competitions - those that determine where future Games will be held. A decade ago, eight different U.S. cities (or regions) were vying for the 2012 Olympics. In 2009, armed with what many considered the best bid by far for the 2016 Games, Chicago suffered an embarrassing first-round exit from consideration. Cities still in the running for 2020? Istanbul, Tokyo and Madrid. In late May, the USOC agreed to a new deal that essentially halves its take of total IOC sponsorship and media revenue, paving the way for future Games to be staged in the United States. Paul Steinbach asked Scott Minto, graduate and current director of the eight-year-old Sports Business MBA program at San Diego State University, which in February hosted an international case competition to determine sustainable funding options for the USOC, to bring us up to speed.

Log in to view the full article
Page 1 of 459
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide