Missile Technology Takes Off in NBA

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Basketball data collection is launching to a new level, creating the potential for change in every aspect of the game. Technology originally developed to track missiles has been deployed in 10 NBA arenas, capturing every move of every person on the court using six tiny cameras recording at a rate of 25 times per second, using complex algorithms and software to ensure precision and accuracy.

Recognizing the need to keep up with evolving technology, Stats, already the largest provider of professional sports data, acquired the Israel-based company SportVU, which had repurposed the technology for use in soccer. Basically, the technology takes the traditional statistics collected during games and tracks the data behind the data - shooting average after one versus two dribbles or from five feet away, assists leading to successful as well as unsuccessful shots, which player passed the ball prior to an assist - every variable that could possibly affect an individual's performance. All of that information is broken down by software to produce an easy-to-follow report.

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