• Blog: Four Tips for E-Marketing in 2011

    by Rob Bishop and Barry Klein February 2011

    It's 2011, and you are all over your e-marketing strategy, right? Your website has been optimized for search engines, and you rule on Facebook and Twitter. You post YouTube videos every day.

  • Blog: Sexists Fired, While Sex Continues to Sell

    by Andrew Cohen January 2011

    It's not an easy time to be a woman in the sports world. Male sportscasters are heaping on the sexual misconduct behind the scenes and scorn on the screen, male-dominated corporations are pulling their support of women's sporting events, and even sportswomen are having trouble coming up with the names of women's sports' biggest stars.

  • Recession Forces Changes to Premium Spectator Seating

    by Andrew Cohen January 2011

    On March 10, 2009, the Dallas Cowboys unveiled the first completed luxury suite at the team's $1.15 billion home field, which opened three months later. A sumptuous 700 square feet, the 18-seat suite utilized materials such as Brazilian granite, Canadian marble, leather-clad walls and walnut trim.

  • Schools Have Struggled to Sell Bowl Tickets

    by Paul Steinbach January 2011

    In honor of its 14th consecutive bowl appearance, Georgia Tech offered $14 tickets to the Independence Bowl in Shreveport, La., but still only sold slightly more than half of its 10,000-ticket allotment.

  • Digital Signage Helps Arena Managers Monetize Concourses

    by Paul Steinbach January 2011

    Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.

  • How to Respond to Complaining Customers

    by Rob Bishop December 2010

    Sometimes you just have to tell your complaining customers to find another club.

  • Facility Owners Diversify Program Offerings Beyond Basketball

    by Andrew Cohen October 2010

    Most facility owners who base their business models on basketball end up scrambling to diversify their program offerings.

  • Colleges Use Social Media to Sell Sports Tickets

    by Paul Steinbach August 2010

    Social media offers ideal ways for ticket departments to build relationships and boost revenue.

  • A Horse Is Featured in Dodgers' Marketing Campaign

    by Michael Popke May 2010

    You wouldn't believe some of the press releases we receive here at AB HQ. Today came word that the Los Angeles Dodgers would feature a horse - a horse! - as part of the team's "This Is My Town" marketing campaign with high-profile Los Angelenos. Granted, Zenyatta is a popular undefeated thoroughbred horse that calls L.A. home. But is the filly really a Dodgers fan? For that matter, is Yoda, who also has been on a "This Is My Town" billboard?

  • Staging Hockey Games in Outdoor Stadiums Remains Delicate Balance of Nature vs. Nurture

    by Paul Steinbach April 2010

    As the popularity of stadium ice hockey solidifies, staging events remains a delicate balance of nature versus nurture.