U. of New Mexico Launches Loyalty Points Program

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Copyright 2013 Albuquerque Journal
Albuquerque Journal (New Mexico)

University of New Mexico athletics and the Lobo Club last week launched the "Loyalty Points Program."

The purpose of the new program is said to create a more equitable way for the Lobo Club to allocate credit to individuals and companies for their financial support.

This points program will be used for postseason ticket allocation, season ticket upgrade requests and parking lot assignments, for starters.

"We feel confident that the Loyalty Points Program is an equitable system that allows us to make difficult decisions about things like Mountain West basketball championship tickets and season ticket upgrades at the Pit based on people's loyal support of the Lobos," athletic director Paul Krebs said in a statement.

UNM's ticket allotment for the 2014 Mountain West Conference basketball tournament is decreasing "significantly," the school said, in part because two more schools have been added to the league. Krebs said the program will be utilized for determining allocation of those tickets.

"We felt the time was right for us to unveil this new points program to determine who will receive tickets and where people's seats will be located," Krebs said.

The program will factor in people's current giving, as well as their historical support of UNM's athletics department through Lobo Club contributions, season tickets, corporate sponsorships and overall involvement with the program.

Fans have until 9 a.m. Dec. 19 to lock in their point total to be used for the Mountain West basketball championship ticket allocation this season. Additional point adjustments can be made after that date for future events, such as the 2014 NCAA basketball tournament.

Club members can view their point total and ranking for the program by logging on to their accounts at UNMLoboClub.com.

Rules for the Loyalty Points Program are detailed online at ABQjournal.com/sports.


December 9, 2013
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