How Brands Break Through to Millennials

Jason Scott Headshot
[Graphic courtesy of keywordsfr.com]
[Graphic courtesy of keywordsfr.com]

Much ink has been spilled about millennials — the generational cohort born roughly between the early 1980s and the late '90s — and for good reason. According to the Pew Research Center, millennials surpassed baby boomers as the largest living generation in the United States last year, boasting 75.4 million members. And their influence transcends mere head counts. Millennials spend about $600 billion domestically each year and are projected to command more than $1.4 trillion in annual purchasing power by 2020.

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