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University of Illinois Engages Local Businesses on NIL

Andy Berg

In the wake of the NCAA’s decision to adopt a policy allowing student-athletes to profit off their name, image and likeness, the University of Illinois is hoping to engage local businesses.

The University of Illinois Division of Intercollegiate Athletics announced that it will host an open house event for local business leaders to provide information and answer questions regarding the Student-Athlete Endorsement Act, which is expected to take effect on July 1.

The Student-Athlete Endorsement Act will make it possible for collegiate student-athletes in Illinois to enter into agreements with third parties for endorsement agreements, appearance fees, private lessons, camps, and other similar opportunities.

During Tuesday's educational forum, DIA administrators will share details about the new legislation and how to best take advantage for businesses and organizations.

Joining Director of Athletics Josh Whitman at the podium will be Fighting Illini basketball coach Brad Underwood and other DIA leaders who are involved with the implementation of INFLUENCE, DIA's new NIL program.

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