University of Texas Partners With Anheuser-Busch

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The University of Texas on Thursday announced that it will make Anheuser-Busch the exclusive domestic and craft beer sponsor of University of Texas athletics, the Texas Exes UT alumni association and the AT&T Red River Showdown rivalry game with Oklahoma.

The five-year deal coincides with Bud Light's release of limited-edition Longhorns co-branded packaging featuring the iconic ‘Hook `em Horns’ rally cry.

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