Adidas Signs 15 Female College Athletes to NIL Deals

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In celebration of the 50th anniversary of Title IX, sports apparel maker Adidas on Wednesday announced the signing of 15 female student-athletes to NIL deals across seven collegiate sports. 

According to a press release, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses.

In addition, adidas is partnering with Candace Parker to create a mentorship program that provides newly signed student-athletes with guidance as they navigate the NIL era.

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