Adidas Signs 15 Female College Athletes to NIL Deals

In celebration of the 50th anniversary of Title IX, sports apparel maker Adidas on Wednesday announced the signing of 15 female student-athletes to NIL deals across seven collegiate sports. 

According to a press release, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses.

In addition, adidas is partnering with Candace Parker to create a mentorship program that provides newly signed student-athletes with guidance as they navigate the NIL era.

The following student-athletes have been announced as adidas partners:

Maddy Anderson – Mississippi St., soccer

Emily Mason – Rutgers, soccer

Brianna Copeland – Indiana, softball     

Erin Moss – Georgia Tech, volleyball

Lauren Dooley – Kansas, volleyball

Moriah Oliveira – Miami, track & field

Kinsey Fiedler – Washington, softball

Gianna Pielet – Texas A&M, tennis

Jayci “Jay” Goldsmith – Texas A&M, tennis

Izzy Redmond – ASU, gymnastics

Nicklin Hames – Nebraska, volleyball

Jaiden Thomas – NC State, soccer

Jameese Joseph – NC State, soccer

Hailey Van Lith – Louisville, basketbal

India Wells – Grambling State, softball

“As a leading global sports brand, we're focused on creating long-term equity in sport. That means both investing in the next generation of athletes today and also supporting them in the future,” said Rupert Campbell, president of adidas North America. “We welcome this group of powerful student-athletes to the adidas family and look forward to working alongside them to define what is possible for the future of sport.”

The initial group of student-athletes was revealed at the brand’s Title IX celebration in New York City announced by Billie Jean King and Ally Love, attended by Layshia Clarendon, Kristine Lilly, Ifeoma (Ify) Onumonu, Imani Dorsey, Kelsey Robinson, media, family, and friends.