Amazon Inks First NIL Deal With College Football Player

Aug 5, 2022

Auburn Tigers quarterback T.J. Finley on Thursday became the first college football player to sign an NIL deal with retail giant Amazon.

According to ESPN, the deal will allow Finley, a junior who transferred from LSU in May 2021, to sell custom apparel through Amazon fashion and the Amazon store.

The apparel will be printed through Merch on Demand, allowing anyone to create custom clothing with their own designs.

Finley's story currently features 26 items that bear his name.

While Finley is the first college football player to sign a deal with Amazon, the company has also signed a deal with Clemson basketball guard Brevin Galloway.

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