Florida athletic director Scott Stricklin thinks the NCAA will allow for sponsor logos on collegiate athletic fields this year as schools look for additional revenue sources following the $2.8 billion settlement the association reached with the federal government, opening the door for schools to pay athletes.
"I believe the NCAA is going to allow us to put a sponsored logo on the field during the regular season," Florida athletic director Scott Stricklin said. "That's an obvious revenue stream we have not had in the past. Pro sports are putting patches on jerseys. That doesn't seem like something that's crazy for us to consider."
The NCAA currently restricts the use of commercial logos on fields and apparel.
According to CBS Sports, Stricklin also suggested college sports consider fantasy sports licensed with player names in which players and schools receive of cut of the revenue generated.
Athletic departments will be expected to cover a $22 million annual revenue share cost -- likely to go into effect in August 2025 -- as part of the House settlement terms. In the NBA, a sponsored jersey patch alone can be worth tens of millions annually.
At the SEC's annual spring meetings Wednesday, Alabama athletic director Greg Byrne urged his colleagues to be open-minded about new ways to generate revenue.
"We're pretty traditional," Byrne said. "It's cool that Alabama doesn't change their jerseys. We're unique in that way now. You never say never but we're fairly conservative when it comes to how we do anything like that."
