NCAA Approves On-Field Advertisements for All Regular-Season Football Games

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On a recommendation from the Football Rules Committee, the NCAA Playing Rules Oversight Panel on Thursday approved allowing commercial sponsor advertisements on football fields for regular-season games in all three divisions, starting with the 2024 season.

Under the new rule, the corporate advertisements can be placed in three spots on the field: A single advertisement centered on the 50-yard line is allowed in addition to no more than two smaller flanking advertisements elsewhere on the field. This could be done on a game-by-game basis or for the whole season.

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