Marketing: Page 33

Champaign Businesses Exit Illinois NIL Meeting Eager

Close to 100 business leaders filed inside the Smith Center at the University of Illinois to gather information on name, image and likeness opportunities.

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Beyond the Game: Lighting Trends Elevating the Sports Experience

U. of Texas QB Donating Some NIL Profits to Charity

While some college athletes are hoping to leverage new NIL policies for their own gain, some are hoping to make a difference with the opportunity.

What Name, Image, Likeness Means for College Sports

A new era is dawning for collegiate athletes and their programs.

[Photo courtesy of Firestarter]

For Many Schools, NIL Era Starts With a 'Name'

Schools have come up with catchy names for their name, image and likeness programs, often with the help of firms such as Opendorse and INFLCR.

Bank Merger Leads to Renaming of Gophers’ Stadium

The Minnesota Board of Regents on Tuesday approved the renaming of the University’s football stadium from TCF Bank Stadium to Huntington Bank Stadium.

Wisconsin QB Mertz Introduces Personal Trademark

University of Wisconsin redshirt sophomore quarterback Graham Mertz introduced his own trademark, as schools brace for the name, image and likeness era.

University of Illinois Engages Local Businesses on NIL

In the wake of the NCAA’s decision to adopt a policy allowing student-athletes to profit off their name, image and likeness, the University of Illinois is hoping to engage local businesses.

New Mexico Aggies Announce Official Tequila

New Mexico State University Athletics’s partnership with Admiral Beverage Corp. has led to the unveiling this week of its “Official Tequila of NM State Athletics.”

Five Steps Toward Post-COVID Marketing Success

As restrictions start to lift and the world reopens, it is an appropriate time to talk about marketing. Throughout the shutdowns, facilities took various marketing approaches. Some did business as usual, some modified and some did not market at all.

U. of Iowa to Expand Beer, Wine Sales at Sporting Events

The University of Iowa athletic department announced the creation of a pilot program to expand beer and wine sales in certain athletics venues in 2021-22.

Georgia Slashes Sanford Stadium Concessions Prices

The University of Georgia is reducing concessions prices at Sanford Stadium by up to 50 percent this season, as the Bulldogs anticipate capacity crowds.

Fan Backlash Halts MLS Team Name Change

The reigning Major League Soccer champions won’t be changing their name after all, after reaching an agreement with supporters that reverses part of a recent rebrand.

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