Gym Owner Offers Miami Football Players $500/Month

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Individual endorsement agreements began emerging immediately once college student-athletes were finally permitted to leverage their name, image and likeness for profit last week, but none match the deal cooked up by the owner of a Florida-based chain of mixed martial arts studios.

Dan Lambert announced Tuesday that he has offered each University of Miami scholarship football player a monthly payment of $500 in exchange for promoting his gyms on social media. At a potential annual outlay of $540,000, Lambert says it is the largest marketing effort his business has ever launched.

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