For Many Schools, NIL Era Starts With a 'Name'

Paul Steinbach Headshot

The day has arrived. The floodgates have opened. The long-anticipated NIL era — in which collegiate student-athletes can finally make money by taking their name, image and likeness to market — is upon us.

But the marketing began long ago — not for the student-athletes, mind you, but for the schools launching programs to aid student-athletes in their personal profitability pursuits. With nearly half of all states passing their own NIL legislation well ahead of any NCAA action, many athletic departments got the ball rolling by branding their NIL programs with catchy monikers, often with the help of cleverly named firms such as Opendorse and INFLCR.

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