Champaign Businesses Exit Illinois NIL Meeting Eager

Paul Steinbach Headshot

The first day of the NIL era for University of Illinois student-athletes came Thursday and was full of endorsement opportunities, including U of I Credit Union, various football and basketball players partnering with Yoke, an online gaming platform; Cameo; or GoPuff, a delivery service for food, drink and household items.

Two days earlier, the university held an open house for local businesses to explain how the new era allowing athletes to profit from use of their name, image and likeness could benefits all involved.

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