Why Investment in Connected Cardio Equipment Makes Sense

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[Photo courtesy of YMCACentralFlorida.com]
[Photo courtesy of YMCACentralFlorida.com]

"There isn't a ton of pitch," says Tom Boyle, vice president and general manager at Life Fitness, when asked how he talks to customers about upgrading their cardio equipment. "Most people understand that this is just the world that we're living in, and then for us it's really understanding, 'What are your pain points? What do you need?' "

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