Why Investment in Connected Cardio Equipment Makes Sense

Andy Berg Headshot
[Photo courtesy of YMCACentralFlorida.com]
[Photo courtesy of YMCACentralFlorida.com]

"There isn't a ton of pitch," says Tom Boyle, vice president and general manager at Life Fitness, when asked how he talks to customers about upgrading their cardio equipment. "Most people understand that this is just the world that we're living in, and then for us it's really understanding, 'What are your pain points? What do you need?' "

Boyle says most fitness operators have moved way beyond simply wanting to better manage their assets. Now, he sees clubs and rec centers working to set themselves up for the future.

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