• Gym's Puppy Raffle Prize Canceled Amid Backlash

    by Jason Scott April 2019

    A mixed martial arts gym in San Diego quickly tapped out of a plan to drive memberships by using a puppy as a raffle prize after a flood of complaints flowed in via social media.

  • Mizzou's 'Tiger Stripes' Ticketing Targets Businesses

    by Paul Steinbach April 2019

    In response to declining football attendance, the University of Missouri has created a new program that offers any business in the mid-state area a choice of three ticketing packages.

  • U. of Illinois to Broaden Beer Sales in Athletic Venues

    by Paul Steinbach April 2019

    The University of Illinois Division of Intercollegiate Athletics announced Tuesday that it will add beer to public concessions options in general seating areas at Memorial Stadium (football) and State Farm Center (basketball) beginning this fall. Plans to allow beer sales at Illinois Field (baseball) and Eichelberger Field (softball) are also being finalized.

  • Alabama Addresses Students' Fourth-Quarter Attrition

    by Paul Steinbach April 2019

    University of Alabama students received an email Monday priming them for the upcoming football season in terms of ticket packaging and individual game pricing. At the end of the email came a one-paragraph introduction to Tide Loyalty Points, a new program designed to keep students from vacating their seats late during games at Bryant-Denny Stadium.

  • Subscription Ticket Plan Targets Millennial Mets Fans

    by Jason Scott March 2019

    It’s like Netflix, but for the New York Mets.

  • S.C. Baseball Fans Fume Over Concessions Back-Ups

    by Paul Steinbach March 2019

    The University of South Carolina baseball team beat rival Clemson by a football-like score of 14-3 Sunday. And while the win secured a 2-1 series victory for the Gamecocks, fans were feeling shortchanged by the experience at Founders Park, notably the inability of concessions stand workers to keep up with demand.

  • Mercedes-Benz Stadium to Be First to Go Cashless

    by Paul Steinbach March 2019

    Since opening in August 2017, Atlanta's Mercedes-Benz Stadium has taken an atypical approach to concessions, and today MBS officials announced that the stadium will become the first to go completely cashless.

  • New Mexico State Boosts Brand with Pistol Pete Beer

    by Andy Berg March 2019

    While universities have long promoted their programs with t-shirts, hats and other wearable swag, New Mexico State University may have found the ultimate vehicle to push its brand — beer.

  • Courtside Seats Set Syracuse Up for Attendance Record

    by Paul Steinbach February 2019

    Syracuse University has managed to squeeze four additional seats on both sides of the Carrier Dome scorer's table, setting the stage for a new on-campus basketball attendance record when Duke visits the Orange on Saturday.

  • LSU Broadens Booze Footprint at Football, Baseball

    by Paul Steinbach February 2019


    Louisiana State University continues to leverage alcohol sales at athletic events with two recent announcements. Football fans will soon have access to a second Tiger Stadium location of "The Chute," where a $20 entry fee afforded access to seven brands of beer — and, by midseason, a selection of three wines — in 2018. Meanwhile, baseball fans will be able to purchase beer and wine in two tented areas dubbed "The Yard" at Alex Box Stadium.