• Ohio State Seeks to Include 'The' in New Trademark

    by Paul Steinbach August 2019

    When introducing themselves on Monday Night Football, NFL players whose college careers were forged in Columbus, Ohio, often say, "The Ohio State University" when referencing their school of choice.

  • Town Mulls TD Fireworks for High School Football

    by Andy Berg June 2019

    You’ve likely seen pyrotechnics after touchdowns at professional NFL games. Now, one town thinks its high school team deserves the same fanfare after scoring six.

  • Poll Reveals Pepperdine Has Potential Branding Problem

    by Paul Steinbach June 2019

    With its enrollment of 3,500, location near Malibu, Calif., and lack of a football program, it's not surprising that Pepperdine University and its affiliated marks aren't instantly recognized on the national collegiate athletics scene.

  • Georgia Tech Launches Golden Ticket Sweepstakes

    by Andy Berg May 2019

    Georgia Tech is hoping to get season ticket holders excited for the coming 2019 football season with a new promotion that includes a meal with the head coach or other insider perks. 

  • Baseball Team Signs First-of-its-Kind CBD Sponsorship

    by Jason Scott May 2019

    Sports teams often partner with brands on sponsorships, but the agreement the Portland Pickles, a collegiate wood-bat baseball team, just inked is thought to be a first.

  • Padres Make Big Mother's Day Flub with Twitter Account

    by Andy Berg May 2019

    The MLB’s San Diego Padres became a cautionary tale on how not to manage your team’s social media account.

  • Gym's Puppy Raffle Prize Canceled Amid Backlash

    by Jason Scott April 2019

    A mixed martial arts gym in San Diego quickly tapped out of a plan to drive memberships by using a puppy as a raffle prize after a flood of complaints flowed in via social media.

  • Mizzou's 'Tiger Stripes' Ticketing Targets Businesses

    by Paul Steinbach April 2019

    In response to declining football attendance, the University of Missouri has created a new program that offers any business in the mid-state area a choice of three ticketing packages.

  • U. of Illinois to Broaden Beer Sales in Athletic Venues

    by Paul Steinbach April 2019

    The University of Illinois Division of Intercollegiate Athletics announced Tuesday that it will add beer to public concessions options in general seating areas at Memorial Stadium (football) and State Farm Center (basketball) beginning this fall. Plans to allow beer sales at Illinois Field (baseball) and Eichelberger Field (softball) are also being finalized.

  • Alabama Addresses Students' Fourth-Quarter Attrition

    by Paul Steinbach April 2019

    University of Alabama students received an email Monday priming them for the upcoming football season in terms of ticket packaging and individual game pricing. At the end of the email came a one-paragraph introduction to Tide Loyalty Points, a new program designed to keep students from vacating their seats late during games at Bryant-Denny Stadium.