RECENT ARTICLES
  • Apparel Sponsorships Good for Business

    by Dave Flessner October 2017

    Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville are not just an effort to burnish the image of sports gear makers.

  • Identifying Operational Challenges as an Independent Club

    by Rob Bishop October 2017

    Because I write a column that often focuses on helping club owners and managers become more successful in their own clubs, everyone usually assumes that we have a great club (true) and are wildly successful (not necessarily true).

  • Ravens Postpone Orig3n DNA Day

    by Courtney Cameron September 2017

    Hours before the Baltimore Ravens’ home game against the Cleveland Browns on Sunday, the team called off a game-day promotion titled “Orig3n DNA Day.”

  • New Product Roundup: Pool Dehumidifiers | Volleyball Equipment | Lighting

    by AB Staff September 2017

    New Product Roundup

  • How a Customer Service Reboot Rescued Our Club

    by Rob Bishop September 2017

    After approximately 18 months of declining membership and revenue, I realized that our club was in serious trouble. As identified in this space last month, we had two big issues: poor customer service (we weren't as good as we used to be) and a seeming invisibility in our marketplace.

  • Four Ways Upsells and Downsells Can Benefit Your Club

    by Joseph Arangio, CSC August 2017

    At its most basic level, a strategic upsell creates happiness, is complementary to the initial purchase and grows your revenue. Imagine offering a dedicated locker, with daily laundry service, at a boutique gym in a cosmopolitan setting. Now you’re really serving the needs of the busy executive clientele who refuse to haul sweaty gym gear around the city.

  • Snap Fitness Announces Partnership with Tim McGraw

    by Jackie Crosby August 2017

    Tim McGraw, the super buff country music star, is joining forces with Chanhassen-based Snap Fitness to open a line of fitness centers that reflect his music and workouts.

  • Pitt Among Final Bidders for Oakland Clubhouse

    by Courtney Cameron August 2017

    The Pittsburgh Athletic Association is seeking a buyer or development partner for its 124,000-square-foot Oakland clubhouse in an effort to resolve an accumulated $5 million in debt.

  • Building a Brand Around Your Business Image

    by Rob Bishop August 2017

    If you read business books and articles, you're bound to be familiar with "branding" — the idea that consumers can and should immediately recognize your business, its logo and what your business stands for. What's special about your company?

  • Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

    by Ken Robbins August 2017

    Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.