- How Will Apparel Deals Benefit Tennessee Schools?
by Mark Giannotto June 2018
Memphis signed a new five-year, $11.25 million contract extension with Nike ensuring that every team will continue to receive shoes, apparel and equipment from the Beaverton, Ore., company.
- How the Club Market Continues to Change
by Rob Bishop June 2018
A few weeks ago, I was talking with a friend who owns a small chain of very successful paint and wallpaper stores in my area. He said, "Even with all of the experience I've gained over the past 20 years, I'd never open an independent paint store in today's market." I was surprised by this comment, as I know he really loves what he does.
- Ryan Holiday on Turning Business Trials into Triumph
by Paul Steinbach June 2018
Roman emperor Marcus Aurelius said, "The impediment to action advances action. What stands in the way becomes the way." In his best-selling book The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, author Ryan Holiday applies words of wisdom from some of history's greatest thinkers to the modern business world. Special guest AB contributor and AB Show presenter Chantal Brodrick, host of the Fitness Business Podcast, recently asked Holiday, director of marketing for American Apparel for six years and the founding partner for Brass Check Marketing, to share his philosophies on marketing and self-discipline, as well as what AB Show attendees can expect from his keynote address — "The Obstacle Is the Way" — Nov. 9 in New Orleans.
- How Branding Communicates School Pride, Culture and Legacy
by Bill Massey and Emily Parris June 2018
Brand is so much more than a physical representation of a place, a team or an institution. More than just a logo, a set of colors or a mascot, brand embodies mission, character, history, legacy — and it's an emotional driver of athletics programs from the little leagues all the way to the pros.
- Incorporating Streaming Video in the Health Club
by Jason Scott June 2018
One might consider "streaming video" to be the rallying cry of couch potatoes, but the fact is, streaming video isn't just revolutionizing the entertainment world — it's shaking up the fitness industry, as well.
- Gym Owner's 'Fat and Ugly' Sign Gains Fans, Avoids Fine
by Paul Steinbach May 2018
Scott Campbell wanted the sign outside his Pell City Fitness center in Alabama to be an attention-grabber. Soon, the eyes of a nation would be on his slogan, “Tired at being fat and ugly? Just be ugly!”
- ESPN to Carry UFC Events on Streaming Platform
by Ryan Gerbosi May 2018
The world's biggest mixed martial arts promotion is bringing the octagon to the "worldwide leader in sports." The UFC and the Walt Disney Company announced an agreement Tuesday to stream exclusive events on ESPN+...
- UCF: 'National Championship' Campaign a Success
by George Schroeder May 2018
It has been more than a little unusual to watch as Central Florida has turned the entire football offseason into one long celebration of a self-proclaimed national title. It began after beating Auburn in the Peach Bowl, when UCF athletics director Danny White looked into directly a camera and said, "National champs. Undefeated!"
- How Mobile Apps Engage Fans, Generate Revenue
by Jason Scott May 2018
We love our phones. We love our teams. And we love engaging with our teams on our phones. This is how sports fandom operates in 2018, with fans using mobile-connected devices and social media to declare and share their passion.
- A's Hope for Full House with Ticket Giveaway
by Jorge Ortiz April 2018
Despite their longstanding difficulties drawing fans, it's not true the Oakland Athletics can't give away tickets to their games. Tuesday night should prove that.