Brand Extends NIL Offer to Female Student-Athletes in Colorado, Any Division

Tabatha Wethal Headshot

MaximBet is offering contracts to every female student-athlete in Colorado over 21 years old as part of newly changed rules governing the use of name, image and likeness of collegiate athletes.

According to Forbes, the majority — but not all — state laws and institutional policies governing collegiate NIL prohibit deals with sports betting or gambling entities.

MaximBet — a sports betting lifestyle brand operated by Carousel Group — is offering the contracts regardless of whether the Colorado athletes play Division I, II or III. Colorado’s law doesn’t prohibit working with brands in any specific categories, including the gambling industry, nor do the University of Colorado or Colorado State University policies.

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