UNC Launches Nation's First Group Licensing Program

Paul Steinbach Headshot

The University of North Carolina launched a group licensing program Tuesday, becoming the first school in the nation to do so as the new name, image and likeness era dawns.

As reported by The Athletic, the Tar Heels have partnered with The Brandr Group to allow all current athletes to profit from NIL in conjunction with UNC's official trademarks and logos — something that other schools have been reluctant to do. Participation is voluntary and does not limit the athlete's individual NIL rights and their ability to negotiate opportunities outside of the program.

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