New York City's Sports Museum Offers Attractions for All Fans

John Urban believes New York City's Sports Museum of America offers something for every fan.

One 808 Ab Whether it's touching the original Heisman trophy, an immersive high-definition view from the perspective of an NHL goalie, an up-close look at Jimmy Johnson's number 48 NASCAR, or an interactive display on the power of sports to heal communities in the wake of tragedy, John Urban believes New York City's Sports Museum of America offers something for every fan. What Urban offers the museum - which was made possible through tax-exempt liberty bonds, given to projects deemed by the city and state as being beneficial to revitalizing the section of lower Manhattan that was affected by the Sept. 11, 2001, terrorist attacks - is more than two decades of experience in high-profile event and venue operations, including stints operating Radio City Music Hall and Madison Square Garden. Helped by partnerships with sports museums and halls of fame that focus on a single sport, the SmA opened in May with more than 45,000 square feet, 21 original films, 30 interactive exhibits, 1,100 photographs and hundreds of artifacts in 19 galleries. Nicholas Brown asked Urban to describe its place within the dynamic business realms of sports and entertainment.

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