Dynamic Pricing Pinpoints Market Value of Tickets

Paul Steinbach Headshot

Russ Stanley's phone was ringing off the hook. It was Aug. 7, 2007, and calls were pouring into the San Francisco Giants' ticket office hours before Barry Bonds was to take the field for a Tuesday night game against the Washington Nationals. Bonds had just tied Henry Aaron's all-time Major League Baseball home run record during a weekend trip through San Diego.

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