Social Media Revolutionizes Campus Rec Marketing

Paul Steinbach Headshot

As the literature on the bulletin board went unnoticed, Chris Butler could see the writing on the wall.

Beginning with his arrival in the Georgia Southern University Campus Recreation & Intramurals department in 2008, Butler observed students walking through campus with their cell phones front and center and their ear buds plugged in. Now the department's assistant director of marketing and communications, Butler knew then the days of reaching students solely with printed fliers, posters and brochures were numbered.

"I would sit in our student center and watch students walk by bulletin boards and not even glance at them," he says. "It was not something that was going to get their attention. They were in different worlds."

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