Padres Make Big Mother's Day Flub with Twitter Account

Andy Berg Headshot

The MLB’s San Diego Padres became a cautionary tale on how not to manage your team’s social media account.

At the challenge of fellow brand Budweiser over the weekend, the Padres (meaning “fathers”) decided to rebrand themselves on Twitter as the @Madres (meaning “mothers”), in honor of Mother’s Day.

The problem with the change is that the team gave up its @Padres handle, which was then quickly snapped up by another user.

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