Baseball Team Signs First-of-its-Kind CBD Sponsorship

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Sports teams often partner with brands on sponsorships, but the agreement the Portland Pickles, a collegiate wood-bat baseball team, just inked is thought to be a first.

According to KATU, the Pickles became the first baseball team to partner with a CBD brand.

Lazarus Naturals, a brand that produces hemp-derived CBD products, signed a two-year sponsorship agreement with the team, which will make select Lazarus Naturals products available at every home game. In addition, the partnership includes the launch of a Veterans at the Park Program, where fans can nominate veterans for a chance to win five tickets to attend a game in the Lazarus Naturals Patriot Box.

The CBD brand focuses on making its products affordable for veterans, as well as those on long-term disability and to households with low incomes.

It was the support for veterans that attracted the Pickles to the partnership.

โ€œWhen we heard their vision of supporting the veteran community, we knew this would be a tremendous fit with our fans,โ€ Pickles owner and operating partner Alan Miller said in a release announcing the move.

โ€œThis is a great opportunity to unite the American traditions of hemp and baseball, ushering in a new vision for the modern sporting world,โ€ Lazarus Naturals chief marketing officer Dylan Summers said in the release.

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