Poll Reveals Pepperdine Has Potential Branding Problem

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With its enrollment of 3,500, location near Malibu, Calif., and lack of a football program, it's not surprising that Pepperdine University and its affiliated marks aren't instantly recognized on the national collegiate athletics scene.

A recent poll revealed that at least a majority of respondents could correctly name the primary athletic logo for the University of Oregon Ducks (59 percent of respondents), University of Texas Longhorns (62 percent), University of Washington Huskies (68 percent), University of Michigan Wolverines (70 percent), University of Georgia Bulldogs (76 percent) and University of Miami Hurricanes (94 percent). However, only 23 percent correctly selected Pepperdine's main emblem. What makes those results particularly unsettling is the fact that 42 percent of the poll's 102 respondents were Pepperdine students, and of those students, 53 percent were Pepperdine student-athletes.

For the record, Pepperdine's main logo spells out "Pepperdine Waves" against a cresting wave graphic. 

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