Nebraska Adopts Software to Develop Player Brands

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The University of Nebraska is expanding its partnership with local Lincoln-based software maker Opendorse, which provides the athletic department with its business' software platform, as well as services that aim to help athletes maximize their individual brands.

Under the terms of the deal, the school will pay Opendorse $235,500 for the period from March 1 through Feb. 28, 2021. That includes the company’s Ready Program Advanced Package, according to a copy of the deal obtained via records request by the Journal Star.

Nebraska has partnered with Opendorse for the past three years, but the expanded package amounts to an increase of $175,000 for the year. The school received discounts from Opendorse totaling $62,500 off the annual price for being a "first-mover" and a "launch partner."

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