Investors Pressure Key Brands Over Redskins Affiliation

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Dozens of investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL’s Washington Redskins unless the team agrees to change its controversial name.

As reported by AdweekNative American leaders have pushed for the team to change its name (a racist slur that stems from bounties paid to white settlers in exchange for the skins of Native American adults and children as proof of their murders) for decades, including through two high-profile lawsuits. But the team has dug in its heels, with owner Dan Snyder saying in 2013 he would “never change the name.”

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