Minnesota Alcohol Deals Can Include 'M' But Not Goldy

Paul Steinbach Headshot

The University of Minnesota athletic department will receive about $300,000 per year from alcohol licensing and sponsorship deals under the proposal the board of regents approved Friday. The university's name and signature "M" logo can appear on beer cans or other alcohol-related paraphernalia, but the mascot Goldy Gopher cannot.

As reported by the Minneapolis Star Tribune, the board approved the measure by a 7-5 vote. A portion of the revenue generated from such sponsorships will help fund alcohol recovery and education programs.

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