U. of Texas Officials Build Directory of Athletes for NIL Tie-Ins

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University of Texas officials have built a directory to connect boosters and student-athletes with the hope of facilitating name, image and likeness sponsorship deals, per documents obtained by Axios and reported by Yahoo!News.

According to the Texas athletics website, the LEVERAGE Lineup is "a hub for companies and individual requestors to find and contact Texas student-athletes who may be interested in a name, image, or likeness partnership. If a company or individual requestor and student-athlete decide to enter into a written agreement for a particular activity, the agreement should be sent to [email protected] for Texas Athletics to confirm the agreement does not present any conflicts with any existing institutional agreements and meets all applicable NCAA rules and state NIL laws."

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