UNLV Shoe Giveaway an Attempt to Lure Students to Games

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The University of Nevada Las Vegas unveiled a new student loyalty program Thursday that will culminate with a custom Nike shoe giveaway.

“It is incredibly important that we engage our students in creative and innovative ways, getting them back to attending our games in bigger numbers,” said newly named director of athletics Erick Harper, as reported by NBC affiliate KSNV in Las Vegas.

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