Fans Have Mixed Reaction to Recruit's $8M NIL Deal

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On Friday, Stewart Mandel of The Athletic reported a 2023 college football recruit has signed an NIL deal worth upwards of $8 million by the end of his junior year in college.

The unnamed five-star football recruit will be paid $350,000 almost immediately, followed by monthly payouts escalating to more than $2 million per year once he begins his college career, in exchange for making public appearances and taking part in social media promotions and other NIL activities “on behalf of (the collective) or a third party,” according to Mandel.

Blake Lawrence, the founder of the NIL marketing platform Opendorse, told Mandel that a deal that high seems like an outlier, but added, “Whatever casual sports fans or coaches think student-athletes are earning from collectives, they’re [undershooting] by 10X. While $2 million [a year] is wild, $200,000 isn’t, but most people are thinking they’re getting $20,000.”

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