NBC Sports Launches NIL Marketplace for College Athletes

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NBC Sports has launched "NBC Sports Athlete Direct," a platform linking college student-athletes and advertisers through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.

According to the network's Tuesday press release, NBC Sports Athlete Direct will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each university who opt in to NBC Sports Athlete Direct will be presented with NIL opportunities from advertisers, including the potential monetization of their social media followings.

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