PepsiCo Shift: Big Leagues to Women's, College Sports

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Pepsi Co 1965

PepsiCo Inc.’s Gatorade is dropping its National Hockey League sponsorship to focus on women’s sports and college athlete deals, its global head of sports marketing Jeff Kearney said in a LinkedIn post, as reported by Bloomberg.

Gatorade signed a five-year deal with the NHL in 2018.

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