Ohio State Leads Nation in Deals at NIL's One-Year Mark

Paul Steinbach Headshot
Ohio State Football

The Ohio State Buckeyes have surpassed 1,000 name, image and likeness deals in the 12 months since the NCAA established an NIL rule on July 1, 2021.

According to tag24.com, the school now leads in the most student-athletes signed to endorsements and the most overall money earned for its sports stars.

After the NCAA's NIL rule went into effect, a slew of endorsement announcements immediately followed — from large-scale NFT and Nike partnerships to local restaurant and car dealership deals between athletes and brands. By early June, Ohio State athletes across all 36 varsity sports had reached 900 deals totaling nearly $3.5 million over the last 11 months. Since then, that number has significantly risen.

Log in to view the full article
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide